New Tool Could Give Agents Sales Advantage

In trying to solve its own marketing communications issues, a group based in Fort Myers, Fla., Genesis Global Technologies, has developed an online sales tool, Sales Advantage, to communicate and engage with clients and prospects.

Sales Advantage incorporates CRM and sales force automation, but introduces new concepts such as outbound interactive (two-way) e-mail marketing and intelligent automated follow up.

“We didn’t like what was available, so we threw everything out the window and asked ourselves, ‘If we could have the perfect sales assistant, marketing communication system and tracking tool, what would we want it to look like?’ Then we engineered it. Turns out, a lot of other people shared our frustrations,” explained Mona Hilton, president of Genesis Global Technologies.

While designed for sales and communications-driven organizations such as insurance, finance, medical/pharmaceutical, education, nonprofits and others, Hilton said the communication and tracking tools within Sales Advantage are transferable to virtually any sales-driven organization, including individual telecom sales agents.

Agents can request a free 30-day trial at http://www.advantageondemand.com.